Yahoo! for the masses

Yahoo! announced a company reorganization earlier this week, announcing what CEO Terry Semel calls the company's "third phase -- one focused on customers." The new focus seems like a maturation from Yahoo's previous focus on organization through directories, search, and now people.

Yahoo! is the biggest Internet brand in the United States and Japan as well as a significant player throughout the world. The Yahoo.com homepage, mail, and instant messenger are at the center of many people's lives, connecting them to the people and information they care most about. In the U.S. the Yahoo! brand might even be attached to your dial-up or broadband service through companies such as AT&T. Check your fantasy sports team, find a date, send e-mail, create your own cartoon impersonation, program your TiVo, download music, research your stocks, find a new job, all within the same web property.

Om and I evaluate the current and future prospects for Yahoo in our latest PodSesssion, Yahoo! for the masses. The podcast is 22 minutes in length, a 10 MB download.

Written by Om Malik and Niall Kennedy on December 8th, 2006 with no comments.
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