Web 2.0 Entering the Mainstream

Has Web 2.0 reached the tipping point where it’s about to stumble into the mainstream? Read/WriteWeb’s Alex Iskold believes this is about to happen based on the activities of mainstream media such as Time and the NYT that are enthusiastically embracing tools such as RSS, deli.ico.us and Digg.

“It appears that we are nearing a tipping point for the mass adoption of prominent web 2.0 services, like digg and del.icio.us,” he said. “Endorsement by mainstream media opens these services up to millions of people who otherwise would either not know about them, or not take them seriously. So these are not just links, these are literally endorsements - or recognition of additional value for mainstream media.”

McManus is definitely on to something given some of the recent conversations I’ve been having with corporate executives who realize this Web 2.0 phenomena is starting to get interesting, and perhaps it’s time to start looking at whether any of them can be adopted. One of the challenges facing the mainstream is figuring out what applications are worth exploring. Do you get into Digg and del.ici.us, or try to find tools that are better, more user-friendly, easier to install, etc. - not an easy task given the growing number of tools/services in each category. But the fact companies are started to talk about Web 2.0 tools is a fairly impressive indication that they’re catching up to the rest of us.

What I tell companies looking at Web 2.0 tools is experiment, dabble, play, and not be disappointed if something that’s rolled out fails to resonate with employees, customers, investors, etc. It’s still early in the game so there is plenty of time to figure out what works and what doesn’t. The only way they’re really to going fail is if they choose to ignore Web 2.0 tools.