Platform-itis: the bird flu of digital content marketing

Bird flu: contagious. Platform-itis: far less deadly but even more contagious.Every time I read about another distribution parternership between digital content creators and consumer electronics manufacturers, my moo-goo detector automatically defaults to a HIGH setting.This especially happens when I learn of partnerships that make no sense to me. Like shoehorning television programming on devices that [...]

Written by Russell Shaw on March 8th, 2006 with comments disabled.
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