Now here’s an idea: Vonage video ads tied to YouTube posts

I'm not pulling this one out of the ether. Or the Ethernet. The idea is actually hinted at by Matt Wasserlauf, who is CEO of online video ad network Broadband Enterprises. Matt tells Mediaweek's Mike Shields that "such inventory (referring to ad availabilities) is ideal for less content-phobic direct-marketing brands 'that are used to late-night TV, [...]

Written by Russell Shaw on January 5th, 2007 with no comments.
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