Mobile Phones: Who Needs All of Those Features?

Here's the study I've been waiting for. 

According to a recent PC World/IDB News Service report, feature-rich phones do not drive sales. (Really?)

The study, by J.D. Power and Associates (they of the manmy car satisfaction surveys) showed that U.S. consumers are more interested in the price and design of their mobile phone rather than its advanced features.

(And probably don't intend to use those advanced features, either.)

Here's another useful fact from the survey: Almost 30% of respondents said they selected a particular phone because it was free (the most powerful four-letter word in the English language).

(And what's wrong with a free phone -- haven't we all gone that route?)

Finally, let's not pick on Nokia ...

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Written by VoIP & Gadgets Blog on August 9th, 2006 with no comments.
Read more articles on Mobile Phones and mobile phone and nokia and j.d. powers and pc world/idg news service.

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