Getting paid to endorse stuff on your MySpace page? New edict may mandate disclosure

You've heard of Big Brother right? Well, he's here and his name is the Federal Trade Commission. In a move that the agency says is aimed to crack down on deceptive, word-of-mouth marketing, the consumer protection agency will start to insist that online peer-to-peer communication in which a marketer is paying for promotional consideration must be [...]

Written by Russell Shaw on December 13th, 2006 with no comments.
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