According to a report in Advertising Age, Nintendo is teaming with McDonald's to reach new, non-core gamer audiences -- the Happy Meal crowd, tween girls and older folks (this last demographic via hosted "Grandparents Days!)
These efforts, along with a planned new multimedia campaign, are designed to extend the reach of its Nintendo DS beyond the core gamer market.
Will gaining one (or more) audiences, lose the core?
Gamers do know cool when they see it. "I'm lovin' it" -- I just don't know ...
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Written by VoIP & Gadgets Blog on September 1st, 2006 with no comments.
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Take it easy, it's only availabe in Japan!
Nintendo has started selling its Nintendo DS Browser in Japan via several dedicated Japanese online sales sites.
Opera Software's full-featured browser enables Japanese gamers to surf all their favorite Web sites on the Nintendo DS or DS Lite.
The browser is sold as a separate DS card, just like Nintendo DS games, and will come with an extra memory expansion cartridge so that users can access full Internet content by utilizing Wi-Fi environments at home, Nintendo’s dedicated Wi-Fi Stations and free accessing spots.
The Nintendo DS Browser is available in Japan at a retail price of 3,800 yen (tax included) and can be purchased online at Nintendo-authorized sales sites. (That's a little less than $33.)
The Nintendo DS browser represents Opera Software's first product deployment with Nintendo. Nintendo has also selected Opera to be the browser for its new game console, Wii, expected on the market during the fourth quarter of 2006.
www.opera.com
www.nintendo.com
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Written by VoIP & Gadgets Blog on July 24th, 2006 with no comments.
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