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Answer to Quickie Quiz: More TVs or People

Drum roll and the envelope please!

According to ratings guru, Nielsen, TV sets now outnumber people in the average American home, with 2.73 sets compared to 2.55 residents.

Statistics also show that half of American homes now have three or more sets, and 19% have just one. In 1975, 57% of homes had a single TV and 11% had three or more.

(My how times have changed ...)

Can you believe it!

Thanks to USA TODAY/Associated Press for this interesting fact!

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Tags: associated press, average american home, nielsen, tv sets, usa today
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Written by VoIP & Gadgets Blog on October 3rd, 2006 with no comments.
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Nielsen wants to track everything you watch

Nielsen wants to expand upon their TV tracking into the Web realm and even your iPod to track what video content you watch. According to this MSNBC article, "Nielsen Media Research said Wednesday it plans to integrate TV with Internet ratings and to measure viewership for such portable devices as cell phones and iPods." It states that Nielsen is developing "meters" that track viewing on portable devices, and will by year's end have a 400-member iPod user panel in place.

While I applaud Nielsen for trying to expand their repertoire of user habits & tracking, which aids in reporting for content providers and gives advertisers an audited way of knowing readership, I am a bit skeptical over Nielsen tracking user's Web surfing habits or what videos they watch on their iPods. Isn't this known as "spyware"?

Continue reading Nielsen wants to track everything you watch...

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