Not surprising to see Sony taking a stock hit on its 10 days of woe (Dell battery problems, Apple battery problems -- is there more coming?).
(Actually wondered why Dell got raked through the fire -- no pun intended -- when the problem was with Sony-supplied batteries.)
Marketwatch reports today on the financial hit, but what about Sony's brand image, which has been consistently ranked very high and which they have spent millions to nurture? How much of a hit will that take?
Let's hear from the people! Will you think twice about buying a Sony product?
The phone lines are open ...
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Written by VoIP & Gadgets Blog on August 25th, 2006 with no comments.
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Don't know how many of you remember Sony's advertising with "Sony. No Baloney" as the tag line?
Don't know how many of you remember when Sony had it's headquarters in the warehouses of Queens, rather than a swanky building in NYC?
Anyway, while the company has taken hits on many fronts over the past few years, one thing remains intact -- the power of the Sony brand.
According to a recent Harris Poll reported in MarketWatch, the Sony brand was the top brand in the minds of U.S. consumers -- for the seventh consecutive year!
Dell was second, and electronics products (what they really meant were "gadgets") were represented in half of the top 10 positions.
www.marketwatch.com
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Written by VoIP & Gadgets Blog on July 25th, 2006 with no comments.
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